When I was a kid, hair trends were all about looking like Farrah Fawcett or Dorothy Hamill. I was a short 'n sassy girl myself, and I spent many long hours in front of the mirror trying to perfect it. My friends and I all used “Gee Your Hair Smells Terrific” shampoo, and dreamed of being Breck Girls like Cheryl Tiegs and Jaclyn Smith. If we found something we liked, we told two friends, they told two friends and so on and so on... We feathered our hair, parted it in the middle and rocked the shag. I think it might have been about this time that beer became a popular trend in hair care also. Some of us bought beer shampoo, and some of us poured bottles of beer directly on our hair hoping to get the shine and body that the magazines promised us. I am very happy that these hairstyles have fallen out of fashion, but I think we were on to something with the beer thing.
We don't hear much about beer in hair and body products anymore. Today, we are more sophisticated and prefer to put fruit extracts, herbal oils, and nut butters on our skin and hair. Unfortunately, a lot of today's products also contain chemical ingredients which strip out all the goodness of the extracts, oils and butters. This got us to thinking: sometimes things are trendy because they actually work. With that in mind, we bring you The Beer Bar. The Beer Bar originally started out as a new addition to our men's product line. What guy doesn't like beer, right? We thought a refreshing, cleansing bar with beer in it would be a must-have for the testosterone crowd, so we started researching and testing recipes. We made several test batches before we came up with one we liked and wouldn't you know it? It is one of the nicest bars we've ever made! We used beer from a local, organic brewery and mixed it with almond oil, coconut oil and an amazing olive oil to create an extremely creamy bar. We also added lime and rosemary essential oils to give it a clean, refreshing fragrance. The finished bar was so amazing, we decided we couldn't let the guys have all the fun and now include it in our regular soap product line for everyone to use. We also discovered that it is great for your hair, as well as your body. The Beer Bar does it all.
You may be wondering why we strayed from our trademark goat's milk when we created this bar. We certainly didn't do it as a gimmick. We strongly believe that nothing goes into our soap unless it is beneficial in some way, so beer had to have something good to offer for us to consider using it. Beer contains a lot of vitamins, minerals, anti-oxidants and amino acids. These are great for our skin. It also contains brewer's yeast which helps kill bacteria, making it great for acne sufferers. The yeast also helps control oil production and balances pH levels. Enzymes in beer provide gentle exfoliation without causing dryness. Dull, frizzy or chemically processed hair will also benefit from the amino acids in the beer. Beer may help with fine hair by adding texture, volume and body. An itchy, irritated scalp will also feel better after a wash or rinse with beer. With benefits like this, substituting beer for goat's milk was something we felt was worth trying and we're extremely glad we did. We are very proud of this bar and believe it will be a new favourite. For the record, we did try to keep some goat's milk in the beer soap recipe, but the gloppy, curdled mixture that resulted was not pretty.
I am happy to say that my Dorothy Hamill haircut grew out sometime in the late seventies. Since then, I made it through several perms (you did too - admit it), one or two home hair colour disasters, The Rachel and The Snooki. Although I use a different brand of shampoo now, I'm reasonably sure that my hair still smells terrific. The Beer Bar is the next big thing. Can you dig it? Far out!
A quick shout-out to Beau's All-Natural Brewing Company, our beer supplier and partner. They are a local, organic brewery that shares a lot of our business philosophies and practices. Simply put, they're great people and their beer makes great soap. It tastes great too... we tested that also.
www.savondubois.com

No comments:
Post a Comment